On its own, the Apple TV streaming service (which was called Apple TV+ until Monday ), is $13 per month. NBCUniversal’s ...

There’s also a not-so-subtle message to every other streaming service. By dropping the “+,” Apple is signaling that it thinks ...

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Original Story (10/14): It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Apple is rebranding its Apple TV+ streaming service, giving the platform a “vibrant new identity” as, simply, Apple TV. The ...

Discover the new Apple TV 4K with Wi-Fi 7, A17 Pro, and a possible price drop under $100. Perfect for streaming, gaming, and ...

The Apple TV app can be installed on most Roku devices, which gives you access to premium shows on the Apple TV+ subscription ...

Apple and NBCUniversal announced a new bundle, which allows users to sign up for Apple TV and Peacock for a lower price.

You can download apps on your Apple TV device using the Apple App Store, and customize your Apple TV home screen.

Unlock Apple TV's hidden features to personalize, multitask, and enhance your streaming experience. Learn tips to maximize ...