One of the new changes in iOS 26.1 Beta 3 is an updated Apple TV icon, thanks to the fact that Apple has ditched the Plus and rebranded Apple TV+ to Apple TV.

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech company quietly revealed the news Monday in a press release announcing the streaming debut for its “F1: The Movie,

US giants Comcast and Apple have struck a deal to bundle their streaming platforms, Peacock and Apple TV, in the US for US$14.99 a month, making them the latest streamers to agree to share content.

Taika Waititi's remake series of a beloved 80s classic, Time Bandits, is resurging on streaming after its cancellation on Apple TV. Read on for more.

Apple TV+ is now simply Apple TV, with a vibrant new identity. Ahead of its global streaming debut on Apple TV, the film continues to be available for purchase on participating digital platforms, including the Apple TV app, Amazon Prime Video, Fandango at Home and more.

Name changes aren't unheard of in the streaming world -- just look at HBO Max. Apple TV Plus appears to be the next to tweak its moniker. Apple's streaming service "is now simply Apple TV, with a vibrant new identity.

Following the announcement of the rebrand of the Apple TV+ service to just ‘Apple TV’, Apple’s Services SVP Eddy

The company has decided to drop the + from its streaming service, calling it just Apple TV. The Apple TV+ streaming service is the latest in the industry to get a name change. Will it also be the next among its peers to change back to its old moniker?