Despite the launch of Apple Intelligence, Apple has not seen the same growth in the recovering smartphone market as other players -- but that's expected to change in 2025. Apple Intelligence's Siri animation on an iPhone Throughout 2024, reports of ...

Global smartphone sales rebounded strongly in 2024 after two successive years of decline, but Apple Inc. barely managed growth, an independent study showed, underscoring the speed with which Android-based rivals are gaining ground in China and emerging markets.

Although global smartphone sales are set to grow to 1.24 billion units this year, Apple’s (AAPL) performance has barely improved, according to a new study.

Apple (NASDAQ:AAPL) and its rivals are expected to ship about 1.24 billion smartphone units worldwide in 2024, growing 6.2% year-over-year, according to research firm IDC. The strong growth follows two years of steep declines and is fueled by pent-up demand for device upgrades.