Amazon Fresh is introducing new deals and discounts for Prime members to make grocery shopping more affordable and convenient. The initiative includes exclusive savings on over 3,000 grocery items, with 10% to 50% off discounts.

Amazon is lowering prices on thousands of grocery items and rolling out a new private label food brand called Amazon Saver. The discounts come as Amazon aims to offer more products at a lower prices across its entire retail business. It is battling the likes of Walmart and Target, which announced their own price cuts in recent months.

The announcement of Amazon Saver comes after Target launched dealworthy, its cheapest brand to date, in February, and Walmart's introduction of bettergoods, its largest private food brand in decades,