Walmart is partnering with OpenAI to bring shopping to ChatGPT, turning searches into AI-driven conversations and purchases.

As AI reshapes marketing, one question matters most: can you trust the insights it delivers? For many teams, the promise of ...

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, ...

Advertisers across APAC are rethinking their dependence on Google and Meta as user attention shifts to independent apps.

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It's become ...

Chats between users and Meta AI will be used to build better customer profiles to inform personalised ad placements.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. One fact has become indisputable in the last few years: the ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing ...