The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.

The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.

An essential gap remains in public awareness of the role fossil fuel companies play in the climate crisis, according to WRTHY’s Katie Harrison.

Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.

The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.

The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

This year’s back-to-school season is shaping up to hit marketers with yet another dose of turbulence, requiring fresh energy to capture what is expected to be more limited consumer spending. A focus ...

The 2024 State of Local SEO for Contractors report provides valuable insights and actionable recommendations for improvement.

Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.

CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.