When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand ...

The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever's Senior Marketing Director ...

AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. The New Zealand-based brand ...

Men’s grooming brand Manscaped embraces the unconventional. It doesn’t shy away from bold creative risks; it leans into them.

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s ...

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings ...

Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

A CYNOPSIS MESSAGE FROM OMEDA Tuesday November 25, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Although it’s still a couple of days away, we’d like to wish ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment ...

After listening to customer surveys, Furniture.com moves from being a lead generator to a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers.