PUMA has officially unveiled the new logo for its collab with NBA player Tyrese Haliburton. In a provocative clapback to haters, the new logo featured on a t-shirt reading "OVERRATE THAT" – a response ...

Weeks after splitting from Nike last January, Tiger Woods revealed a new brand named Sun Day Red. Promising to "bring a new and elevated standard to performance wear and luxury lifestyle fashion," ...

From the ‘60s to present day, explore the design and technological innovations that have contributed to the brand's lasting ...

Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...

Ahead of the Open Championship, Puma released an eye-catching capsule in collaboration with London print house Liberty. Using archival prints inspired by those in the over-100-year-old company’s ...

The Administrative Court of Appeals has revoked a first instance resolution issued by the INDECOPI and declared that the infringement claim filed by Puma SE against importer Medicina Deportiva SAC was ...

Christophe Roberts alleged Puma stole "teeth" calling card Puma allegedly used design on clothes including shirts, jackets Judge previously denied Roberts a preliminary injunction (Reuters) - Brooklyn ...