By Ananya Mariam Rajesh (Reuters) -Total Black Friday U.S. retail sales online and in stores rose 3.4% year-over-year as shoppers snapped up merchandise the day after U.S. Thanksgiving, according to preliminary estimates by payments processor Mastercard.

The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion spent globally online on the day — looks like it continued into Black

U.S. shoppers used their mobile phones, laptops, desktops and other devices to make roughly $10.8 billion in purchases online on Black Friday, an updated tally from Adobe Analytics showed. Black Friday,

Online brands saw big growth on Black Friday, but it came at the expense of in-store shopping. The extended promotional period also hurt Black Friday.

It's one of the biggest shopping days of the year as Black Friday shoppers head out to the mall to get a head start on their holiday shopping.

Online spending rose significantly on Thanksgiving Day, with more people than ever shopping on their mobile devices.

American consumers spent a record $10.8 billion online during "Black Friday" promotions, with many using artificial intelligence tools to find the best deals, Adobe Analytics announced Saturday.

A recent report has shown that $10.8 billion was spent across the incredibly popular Black Friday sales events. Adobe Analytics carried out the report, which shows that the total amount spent from the start of November 2024 is a huge $107.

Americans spent $10.8 billion online on Black Friday, according to Adobe Analytics. This represents a 10.2% increase compared to 2023's $9.8 billion online Black Friday sales. The data comes from Adobe,