Several restaurant chains are celebrating the game with deals on traditional Super Bowl foods — pizza, wings and more.

Just imagine what it would have been like for companies looking to engage with fans and customers had the Bills made it to the Super Bowl. When the Bills were eliminated, opportunities were lost both on the brand and media sides in WNY.

The National Retail Federation predicts that people will spend $17.3 billion on food and drinks on Super Bowl LIX Day. In 2020, the number stood at $17.2 billion. The media outlet

The game will be aired on Fox. Kevin Burkhardt will be the play-by-play announcer with former New England Patriots quarterback Tom Brady as the analyst. This is Brady’s first Super Bowl as an announcer. He won seven titles as a player. Erin Andrews and Tom Rinaldi are also part of the broadcast team. Some of the options include Fubo, NFL+ and Tubi.

Buffalo Bills quarterback Josh Allen, 28, won the 2025 Most Valuable Player award. The NFL Honors ceremony, hosted by Snoop Dogg at the Saenger Theater in New Orleans, was broadcast live on Fox and the NFL Network, and streamed on NFL+.