News

‘They are concocting clickbait hypotheticals’: SA Minister bites back at AANA over junk food ad ban
The South Australian Minister for Health has lashed out at the Australian Association of National Advertisers, following ...
Adobe rejects job loss AI theory, says marketers must lead transformation
Adobe ANZ MD Katrina Troughton has rejected the notion that AI will drive job losses in marketing teams and urged marketers to take a more active role in leading the AI adoption.Speaking to Mumbrella ...
Samsonite proves durability with drag car test in new campaign by TRP
TRP has released a new 30-second ad for Samsonite, showcasing its luggage’s toughness by dragging it behind a drag car.The ...
Ad Net Zero officially announces Arum Nixon as Australian head
Arum Nixon has been officially named head of Ad Net Zero Australia. Experienced media executive Arum Nixon has been appointed ...
Red Rooster introduces new Cheeseburger with campaign from Leo Australia
Red Rooster has introduced a new Cheeseburger backed by a campaign to target burger lovers.The announcement:Australia’s ...
GWM embraces OOOHs in latest campaign, via Thinkerbell
Thinkerbell and GWM have delivered their latest work for the latter’s ‘Go With More’ platform.The announcement:Building on GWM’s ‘Go With More’ platform, the latest work showcases exactly why the GWM ...
Enigma shows no signs of slowing down, appoints Dom Hickey as chief strategist
Enigma’s determined hiring spree has continued, with the appointment of Dom Hickey as its new chief strategist.Hickey will lead the agency’s ‘Central Intelligence’ department, providing clients with ...
Nova announces music series partnership with QT Melbourne
The Nova Network and QT Melbourne have entered into a partnership that will see the hotel’s rooftop act as “a one-of-a-kind live performance space across four incredible weekends in July and ...
Bastion promotes Cheuk Chiang to group CEO
Bastion has promoted Cheuk Chiang to the role of group CEO after only a year with the agency.This will see current CEO, co-founder Jack Watts, step into an executive director role. Watts will focus on ...
Pine O Cleen marks third year of partnership with Australian Red Cross for disaster recovery
Pine O Cleen has entered the third year of its partnership with the Australian Red Cross to continue providing hygiene support to disaster-affected communities.The announcement:Pine O Cleen, Australia ...
Fixing the RFP: A better way to choose agencies
I wrote about why the RFP process needs a marketing makeover and I certainly didn’t expect the wave of feedback that followed ...
Benedict Evans’ first world problem
Dr Mumbo is a big fan of marketing analyst Benedict Evans, a mainstay of the global speaking circuit.But the audience may not fully appreciate the level of suffering he goes through on their behalf.