As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s ...

British luxury and sports car manufacturer Jaguar is currently facing backlash for its latest rebrand commercial. In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech ...

"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.

To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

Opinion: "When Elon Musk, Nigel Farage, Tommy Robinson and Andrew Tate take against you because of a typeface and a bright ...