The Macy's Thanksgiving Day Parade delivered a record audience of 28.5 million viewers for NBC, reinforcing its status as American TV institution.

The Macy’s Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock ...

UPDATE: The parade re-airs on NBC and Peacock at 2 p.m. ET. The Macy's Thanksgiving Day Parade annual tradition of bringing high-flying balloons, colorful floats, and dazzling performances to New ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

Macy’s Thanksgiving Day Parade hit a record 28.5 million viewers across all NBC platforms on Thursday, the network announced on Friday. The NBC live viewing, which ran from 8:30 a.m to 12 p.m ...

NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights. The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

NBC and Macy's have agreed to a 10-year rights deal that also includes a new ... The Macy’s Thanksgiving Day Parade drew its biggest audience on record with 31.7M people tuning in across NBC and ...

NBC will broadcast the celebration live starting 7:30 a.m. CT. Viewers can also stream it live on Peacock, or tune into the Countdown to Macy’s Thanksgiving Parade on Nov. 22 at 7 p.m. CT ...

The 98th edition of the Macy's Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch.

Macy's is promising its largest Thanksgiving Day parade yet, exactly 100 years after the tradition first started. Here's a look at what to expect and how to watch.

The 2024 Macy’s Thanksgiving Day Parade airs on NBC and Peacock on Nov. 28 from 8:30 a.m. to noon in all time zones, followed by an encore presentation at 2 p.m. ET/PT.