New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...
A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...
The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
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