The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

A photo taken on February 6, 2013 shows the "Jaguar" emblem on ... The elite, sleek cars that everyone thinks are cool?

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

That iconic 'Leaper' logo depicting a wild cat pouncing mid-air? That's gone — plus, the brand's latest ad features a group ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

featuring a new logo. Jaguar has been releasing teasers of its new electric vehicle model, which is to be fully unveiled at ...