YouGov is retiring the separate brand of the GfK panels business it bought just under a year ago, as it integrates the business into the group; and has a new overall brand strategy reflecting its ...
The consumer sentiment index slid to -23.3 in December from revised -18.4 in November, survey results jointly published by GfK and the Nuremberg Institute for Market Decisions revealed today.
UK – YouGov has dropped the brand name and visual identity of the consumer panel services business it acquired from GfK 10 months ago and updated its brand positioning to reflect the integrated ...