Tesco, Clubcard
Tesco ‘could use Clubcard data to nudge customers towards healthier choices’
Tesco could use shoppers’ Clubcard data to warn them when their baskets are becoming unhealthy, the grocer’s chief executive has said. Ken Murphy said artificial intelligence (AI) could be used to monitor how customers were shopping to help “nudge” them into healthier choices.
Tesco could use AI to encourage Clubcard shoppers to make healthier choices
Tesco could use artificial intelligence (AI) to encourage its shoppers to make healthier choices, the company’s chief executive has suggested. About 22 million people are signed up to the loyalty scheme, which offers significant in-store discounts and rewards.
Tesco could use Clubcard data to alert shoppers to health content of their groceries
Tesco could use Clubcard data to warn shoppers when they are buying too many unhealthy items, its chief executive has said.
Tesco could use Clubcard data to warn customers when their shopping baskets are too unhealthy
Now, the chief executive of supermarket giant Tesco has claimed it could use customers’ Clubcard data to warn them when their baskets are becoming unhealthy. Ken Murphy said artificial intelligence (AI) could be used to monitor how customers were shopping to help “nudge” them into healthier choices.
Tesco may use AI and Clubcard data to nudge shoppers towards healthier choices
Tesco plans to use AI and Clubcard data to encourage healthier purchases by monitoring customer choices, sparking debate on privacy and consumer autonomy.
Tesco Clubcard could use AI to change your diet
Around 22 million people across the UK are said to enrolled with Clubcards, and more features could be introduced.
Tesco 'could use Clubcard data' to try and change behaviour of customers
Tesco could use shoppers' Clubcard data to warn them when their baskets are becoming unhealthy, the grocer's chief executive has said. Ken Murphy said artificial intelligence (AI) could be used to monitor how customers were shopping to help "nudge" them into healthier choices.
Tesco could use AI to 'nudge' customers towards healthier shopping basket
Tesco has suggested using shoppers’ Clubcard data to warn them when their choices are becoming unhealthy. | ITV National News
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