There's a new AI-backed search engine in town. But can it stand up to Google's decades-long hold on internet searches?

Artificial intelligence pioneer OpenAI launched its own ChatGPT search engine on Thursday, positioning itself as a challenger to search titan Google and a direct competitor to the Bing search engine from its strategic partner Microsoft.

Google has been the king of search for many years. However, competition is beginning to heat up, with Microsoft enticing people to use its Bing via a $1 million sweepstakes, and now OpenAI offering up its own AI-infused search engine,