An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

It’s a crime of fashion. A luxury French clothing brand ripped off the logo of the New York Young Republicans Club and ...

Customers flock to Costco to collect all manner of Kirkland Signature goods, and at the top of many grocery lists is the ...

Volkswagen sees no chance of avoiding layoffs and plant closures in order to cut 4 billion euros ($4.2 billion) in costs, the ...

Comfort-first attire, casual workplace uniforms and sexier design has been the “perfect storm” for the rapid success of HOKA, ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The Jeep Gladiator was unveiled to great fanfare by then-owner Fiat Chrysler in 2018, the first pickup model for the hot ...