Meghan Markle's lifestyle brand has been struggling to meet demand due to her focus on quality, Newsweek has been told.

The As Ever rosé wine is priced at $30 per bottle and sold in sets exclusively via As Ever’s online boutique, starting at $90 for three bottles. Larger orders are offered at a slight discount, with a half case (six bottles) priced at $159 and a full case (12 bottles) at $300.

Meghan Markle is expanding her As Ever brand with its first alcoholic offering. On her company’s website on Friday, the Duchess of Sussex announced the release of a rosé wine. The news came as the company restocked some of its products after its initial launch in April when everything sold old in less than an hour.