Mashable's Shopping team has been covering Amazon Prime Day since 2018, and this year, we've got our work cut out for us. The retail giant has extended its flagship members-only sale to four days for 2025.

Unsurprisingly, the very best deals to be found during Prime Day will be on Amazon's own products, with 50% discounts on the likes of Kindles, Echo devices, Fire tablets, and so on. Some of these will even beat the price cuts we tend to see on Black Friday and Cyber Monday.

July has become a key month for bargain hunters, largely due to the influence of Amazon Prime Day. What began in 2015 as a celebration of Amazon's 20th anniversary has quickly evol