The purpose of many zoos has changed over the years. Rebranding can communicate that, but it can be difficult to strike the right balance. I think Chester Zoo's taken the right direction with its new ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. The Detroit Zoo is launching new branding and designs for ...

The Lake Superior Zoo has launched a new logo, replacing one that was established in the late 1980s. The new logo is designed to be more in line with the zoo's mission: To provide close-up animal ...

Have you ever seen a Kansas lion? If not, you’re about to. The Sedgwick County Zoo is unveiling a new logo that’s part of a major rebranding campaign, and at the heart of it is what Gardner Design ...

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The 150-foot tall iconic water tower at the Detroit Zoo is getting a new look in the coming weeks, along with new logos and branding changes for the organization. Detroit Zoological officials hosted ...

BROOKFIELD, Ill. — Brookfield Zoo unveiled Friday its first significant transformation of its “visual identity.” In celebration of the zoo’s 90th anniversary, the establishment will be renamed ...

The Detroit Zoo’s iconic water tower is receiving a major makeover — and that’s not all. On Tuesday, the Detroit Zoological Society (DZS) announced an organization-wide visual rebrand, including new ...

The 128-year-old Denver Zoo will now be known as the Denver Zoo Conservation Alliance, officials said Tuesday, reflecting the nonprofit organization’s emphasis on wildlife conservation and research.