Walmart heiress Christy Walton's advertisement in The New York Times over the weekend has led some consumers to threaten a boycott of the retailer. The ad promoting a nationwide anti-Trump protest has ...

Walmart has finally confirmed that it will begin its massive “Black Friday Deals” event on Monday, November 25. Walmart isn’t looking to lower expectations either, claiming the sale will offer ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC's Thanksgiving football broadcast that will let ...

Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

Black Friday is on the horizon and so are the holiday deals at Walmart. To help you prepare for the massive sale, here's ...

A billionaire Walmart heiress sparked MAGA backlash in a surprise attack against President Donald Trump days before his big birthday bash in Washington D.C. Christy Walton, 76, took out a full-page ad ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Walmart's new "Who Knew?" campaign, starring Walton Goggins ...

Walmart is placing a large portion of its TV budget into spot this year, rolling out price-comparison ads against local retailers in 60 markets this year, up from 50 last year, reports AdAge. It’s ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Walmart is pushing brands to increase their retail media spending by ...

OpenAI is partnering with Walmart to allow shoppers to make purchases directly within ChatGPT, furthering the artificial ...