Social proof is an individual influencer or group clout that gives “proof” to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority.

Marcus Bergh's, Forty Types of PROOFS of Actual Totality in its approach to unity is forty types of proof from non-existence to their combined sum. It features those universals, qualities, continua, ...

Social proof is “a psychological phenomenon where individuals follow the actions of others, believing those actions represent the right behavior.” It’s an effective method to encourage people to ...

You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky. You ...

A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that 70% of consumers say they look at product reviews ...

What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase ...