The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Any data that does not fall into the traditional field structure (alpha, numeric, dates) of a relational DBMS. Examples of complex data types are bills of materials, word processing documents, maps, ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Types of customer data platforms Must-have ...

I was working with a cross-functional information technology and operational technology team from one of the world’s largest makers of home goods. We were discussing how to drive a digital ...