Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market. Consumers 18 years of ...

There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” These kids at heart are responsible for one-fourth of all toy sales annually, around ...

Adults are flocking to toy stores and buying more items off the shelves for themselves than anyone else based on a new report. Circana, a market research company, released a report revealing adults ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

Looking for the perfect holiday gift for the 20- or 30-something in your life? It might be in the toy aisle. All the while, these toys are topping charts for hot holiday toys for tots, too. According ...

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I was on vacation and hanging out quietly in the hotel room with my friend when, out of nowhere, she screamed “Zoo Pals are back!” We immediately tried to buy some. But to our misfortune, they were ...

The world's largest toy fair in the German city of Nuremberg is focusing on games and toys for adults this year. It opened on Tuesday and experts believe this high-spending target group has great ...