Another key advantage of shopping on Amazon during Black Friday is their price guarantee: If you purchase an item and its price drops before December 2nd, Amazon will refund you the difference. This assurance means that you can buy with confidence and know that you’re getting the best possible deal without having to wait for prices to drop further.

For years and years Black Friday was the single biggest day of every holiday shopping season. People would camp out outside the nearest mall, Best Buy, or Target hoping to score the best possible prices on electronics,

New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.