The contrast level makeup trend claims that your skin, hair, eye, and eyebrow values — not your colors, but their relative lightness and darkness — should determine the intensity of your makeup. It ...

In this video, we test viral TikTok makeup trends, including creating a bronzer from cocoa powder and incorporating a full makeup routine into slime. Will it be a disaster or a success? #TikTokTrends ...

Clear makeup is taking over social media, with the hashtag #clearblush alone racking up millions of views from TikTok users. The concept of makeup that physically looks clear but delivers pigment once ...

NEW BEDFORD — When Mikayla Nogueira created her first makeup TikTok video she never would have guessed that two years later she would have 13 million followers, premiere two palette kits and be the ...

NEW YORK, Jan. 21, 2026 /PRNewswire/ -- essence Makeup, the global, cruelty-free cosmetics brand known for delivering fun-to-use, trend-forward innovation at accessible prices, announces its in-store ...

Ulta Beauty is launching on TikTok Shop in a bid to continue to extend its digital shelf to the places where its customers are.