The Alabama Crimson Tide will learn Sunday whether they make the 12-team College Football Playoff despite failing to play for an SEC Championship this season. Alabama was not a part of conference ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

Greg Byrne, the University of Alabama’s athletic director, received backlash on the internet after a misleading social media post. He outlined what he believed was the Crimson Tide’s case to make the ...

It took five years of research and effort that even included practically living with consumers for an entire week, but Procter and Gamble and ad agency Saatchi & Saatchi finally came up with a new ...

Tide: Miracle Stain -- SUPERBOWL XLVII This Super Bowl ad via Saatchi & Saatchi New York, the first since Tide became an official NFL sponsor, garnered a place inpractically all the best-of-Super-Bowl ...

The Eagles are once again airing out their dirty laundry. And no, this time it's not frustrations over the NFL's back-and-forth stance on the team's legendary "brotherly shove," or "tush push." Birds ...

Still, it shows that the ad/sales gurus are looking ahead–both in terms of technology and customer retention. P&G has long been the ultimate ad maker and spender, known primarily for its TV ads for ...

This year's Super Bowl commercials largely took a break from politics and offered up silly humor instead. Celebrity cameos ranging from rapper Cardi B to actor Chris Hemsworth brought out the best in ...

The Marvel Universe’s newest hero doesn’t have the sort of super-powers used by Thor, Captain Marvel or Spider-Man, but some people think the figure is pretty daring all the same. Marvel fans “aren’t ...

Cincinnati-based Procter & Gamble is again partnering with the National Football League for its latest Tide campaign, this time targeting superstitious sports fans. P&G launches what officials say is ...