It’s a challenging commercial landscape for B2B marketers today. The end of cheap money from insatiable investors and the cooling of post-pandemic hyper-growth means the focus has shifted. Growth at ...

As convoluted as the DX space has been since its origins, the past two years have been unique thanks to generative AI. In the past decade, everything has changed in the technology marketing arena, and ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Making a change can cause anxiety, even if you know that, in the long run, the change is for the best. For brand marketers who must make a substantial change to their tech stack, the struggle is often ...

B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study ...

Mitte is also the founder and CEO of Turtlehut, which provides internet marketing solutions that focus on empowering multiple ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

Marketing technology can make or break a business, especially with its endless intricacies. Managing partner at Sojurn Solutions Rebecca Le Grange and B2B ROI coach Philippe Ruttens provide their ...

NEW YORK--(BUSINESS WIRE)--Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is the winner of the ADWEEK Tech Stack Award in the Social ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...