From K-Pop to gochujang to kimchi, bulgogi, and Korean fried chicken, today's global audiences are embracing Korean culture -- especially Korean food-- with an ever-growing enthusiasm. As Korea's most ...

In recent years, fruit-flavored soju has exploded in popularity in the United States thanks to its sweetness and smooth finish. Among the best soju brands on the market is Jinro, which has quickly ...

I bet you're wondering right now...what even is soju and why I am trying to find the best soju flavors? First things first though, for those of you who have yet to be enlightened, let me introduce you ...

More than 1.1 million bottles of HiteJinro’s Jamong E Isul were sold on Friday the day of its debut, the company said Tuesday. The grapefruit flavored soju is fast rising in popularity by word of ...

HiteJinro said Tuesday it plans to produce a grapefruit-flavored soju called Jamong e iseul. The company said production will start tomorrow. The new variety is based on HiteJinro’s original Chamisul ...

#Kim So-won, 32, an office worker in Jung-gu, Seoul, used to drink soju with tonic water. She wanted to tone down the alcohol smell and taste. Nowadays, Kim does not use tonic water to make soju ...

South Korean liquor maker HiteJinro has released a new low-alcohol sour candy-flavored soju. The latest addition is a collaboration with Korean confectionery company Orion’s popular sour candy Aisher.

Jay Park, the former K-pop idol-turned-serious-rapper-turned entrepreneur was in L.A. on a recent Sunday to hang out with a few hundred people at the K-Town hot spot, Intercrew. The restaurant was ...

The protagonist Park Saeroyi in the internationally popular K-drama "Itaewon Class" sells a green bottle at his pojangmacha, a tent-style food kiosk on the street. That bottle contains an alcoholic ...

HONG KONG — A soju-themed pop-up store dedicated to Korea’s signature distilled spirit has recently been opened by drinks giant HiteJinro in the bustling heart of Causeway Bay, Hong Kong. The space ...