Samsung's Galaxy S series of smartphones are among the most highly anticipated mobiles every year. They can set the tone of style and software that consumers will expect to see. Now, Samsung's design approach for 2025 is becoming clear.

The Galaxy S24 Ultra already sports a hulking 6.8-inch screen, but the Galaxy S25 Ultra could bump that up slightly. Noted leaker Ice Universe reported back in August that the upcoming Galaxy S25 Ultra will have a 6.86-inch display — not a huge difference, but one that puts it in step with its competitor, Apple's iPhone 16 Pro Max .

The Samsung Galaxy S25 Ultra could pack in more screen space without being larger thanks to those shrinking bezels. Previous leaks have suggested that it will offer a 6.9-inch display, matching the iPhone 16 Pro Max. But it’s also said to have a 3,000 nits peak brightness.

Samsung The Samsung Galaxy S25 Ultra is expected to make its debut in January 2025 with other models under the series.