American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

In the past several years we’ve seen a staggering growth of loyalty program launches and iterations from restaurant brands, and that trend continues as consumers become more tethered to their mobile ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Loyalty remains a strategic priority for retailers, but traditional approaches are no longer enough. That is according to the findings of ‘How to Keep Hold of Your Customers,’ a new global study ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Sure, reward points and perks are a nice cost of entry. But based ...

Referral programs have long been a powerful tool for businesses to leverage customer advocacy, turning loyal customers into active promoters. As digital landscapes and consumer behaviors evolve, so ...

HOUSTON — There's big cruise news from Carnival. The cruise line is shaking up its loyalty program. The new Carnival Rewards™ will launch in June 2026 with new features, new ways to earn status and ...

Bob Dylan wrote that in 1965 about a man watching the world slip out of his grasp. The strange thing is how well it fits today. We blame inflation, debt, and geopolitical theater because those suit ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Originally launched in 2012, Carnival Cruise Line's tiered Very Important Fun Person (VIFP) loyalty program has long been popular with its most loyal cruisers. But after years of hints and speculation ...