After Will Howard ran in a fourth-quarter touchdown, he said "Google that" on the sidelines and mimicked stubbing out a cigarette.

Will Howard extinguished No. 5 Indiana's hopes of an undefeated season when his one-yard rushing touchdown sealed a 38-15 win for No. 2 Ohio State. When he got back to the sideline, Howard celebrated by taking a shot at Hoosiers coach Curt Cignetti.

Will Howard took jabs at Indiana coach Curt Cignetti, mocking his famous, “Google me” line while pretending to put out a cigarette on the sidelines during Ohio State football’s win Saturday. He praised the Hoosiers’ coach postgame,

Indiana quarterback Kurtis Rourke finished with season-low numbers in the Hoosiers' first loss of the season Saturday at Ohio State.

Google that. Ohio State put the phrase up on the scoreboard alongside a picture of Indiana football coach Curt Cignetti in the final minute of the team’s 38-15 win over the Hoosiers on Saturday. There was nothing subtle about the message referencing the “Google me” quote that’s become Cignetti’s catchphrase.

One-sided rivalries help define college football. When the unlikely team wins, the memories live on for generations.