NKE's global reach faces near-term strain from weak demand and cost pressures, but long-term strategy fuels recovery hopes.

We all know that Nike’s marketing strategy masterfully combines celebrity endorsements, technological innovation, and targeted storytelling to create a compelling narrative around the brand.

NIKE, Inc. NKE is a globally recognized American brand specializing in athletic footwear, apparel and sports equipment. The company has long been considered as a leader in the sneaker market. However, ...

Nike's turnaround gains momentum with innovative products, strategic cost cuts, and strong branding. Click here to read an analysis of NKE stock now.

The sneaker and athletic apparel company said sales in North America fell 11% to $4.7 billion from a year ago, driven by ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Nike's Jared Carver is expected to resign as president and CEO of Converse, with Aaron Cain ready to assume the leadership role.

From the Portland Business Journal.. A month after Nike eliminated its chief strategy and transformation officer role, it has hired a 14-year company veteran to become its new chief strategy officer.

Nike said it is helping Kipyegon train, and designing shoes and apparel customized to her body, under an initiative it's dubbed "Breaking4". Kipyegon will try to break the record on June 26, at ...