Before his freshman season with the Duke Blue Devils, Cooper Flagg was heralded by New Balance as making "the intelligent choice" by signing a long-term deal with the Boston-based brand. Flagg has ...

Check our Sneakers news for more upcoming releases and breaking content! Tyrese Maxey first signed to New Balance back in January 2023, joining athletes like Nuggets’ Jamal Murray and Kings’ Zach ...

While Nike released Ja Morant's JA 3 and Adidas' Anthony Edwards' AE 2 signature shoes in loud and vibrant colors, New Balance responded by debuting a Cooper Flagg sneaker, whose clean look was met ...

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With Christmas right around the corner, New Balance gives Kawhi Leonard's signature basketball shoe a seasonal makeover. According to the brand, this icy blue iteration of the New Balance Kawhi is ...

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Dallas Mavericks forward Cooper Flagg is breaking NBA rookie records in the New Balance Hesi Low v2 basketball shoes.

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft. The 6-foot-9 forward ...

Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff.