Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I tackle a quite vexing problem facing the ...

The map is not the territory, but the hallucination is not the map. –adapted from Alfred Korzybski Artificial intelligence (AI) is rewriting the conditions under which our cognition forms meaning.

How can marketing teams use meaning intelligence from social media to spot early warning signs before they impact brand health? Many teams pursue the latest large language models (LLMs) or small ...

Artificial intelligence has made extraordinary progress in processing language, vision, and even reasoning. Yet the more we rely on it, the more one truth becomes clear: AI systems don’t truly ...