India Today on MSN

When ASMR stops being a video and becomes a spa treatment

Traditional massages and sound-healing sessions are fine, but what if you could unwind using the very ASMR techniques you ...
The Atlantic

I Tried a Spa Treatment Designed to Produce the Tingly Feeling of ‘ASMR’

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...
Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
Forbes

Turning Her Facials Into ASMR Content Helped Make One Esthetician’s Spa A Multimillion-Dollar Business: ‘Changed My Life Completely’

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...
Business Insider

I visited a spa where nobody touches you – here's how the relaxing, futuristic treatments worked

Not only did I not know what to expect from Luxury Escapism: The Oddly Satisfying Spa, but I walked right past its unassuming front door in the Dumbo neighborhood of Brooklyn. The spa, which is ...
City A.M.

ASMR is coming to the spa near to you

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...
The Globe and Mail

This spa offers tingles, whispers and real-life ASMR magic

Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...
NBC New York

ASMR Spa Brings Tingles to New York

Broom sweeps and marble rumblings are just a taste of the sounds that you can enjoy at Whisperlodge, an interactive ASMR performance. Founded in 2016, Whisperlodge invites guests to experience ASMR, ...
Wired

Lice Checks, Crafts, and Being Touched by Strangers: Inside a Role-Playing ASMR Spa

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...
Time Out

I went to an ASMR spa in NYC and got tingles for the first time

One of my core memories from elementary school was riding home on the bus, eagerly awaiting my turn to sit with Tiffany, our fifth-grade neighbor who was good with kids. Tiffany would pretend like she ...
Yahoo

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...