Martin guitar has named a corporate growth strategist who is also an avid guitarist to lead the company after CEO Chris Martin IV retires in July, the Upper Nazareth Township guitar-maker said Monday.

Billy Strings has officially unveiled a new partnership with C. F. Martin & Company, who have crafted two signature models designed by the artist and inspired by one of his favorite instruments.

Martin acoustic guitars are some of the most popular and well-known high-end acoustic guitars in the world. They're owned and played by pop stars like Ed Sheeran and Shawn Mendes. In the past, Elvis ...