Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...
Amid a challenging consumer backdrop, McDonald’s is focusing on what it can control - driving value, menu innovation and ...
Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology.
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tom Martin Organic ...
Pavago LLC, a global offshore recruitment firm, has released a detailed case study demonstrating how Celebrate Dental ...
Rest Easy Pest Control announced the implementation of an internal customer relationship management (CRM) system developed under ...
Your glamorous branded residence deal could accidentally strip a luxury brand naked — legally speaking. In trademark law, naked licensing happens ...
Moderna, with its next-gen mRNA COVID vaccine, is setting the stage for a late-summer brawl of boosters versus Pfizer and BioNTech and, of course, the ever shape-shifting omicron variant itself.
The Norwegian Marketing Control Act offers additional protection to an IP owner, based on the legal ground that a trade mark or product imitation may constitute an infringement of commercial rights.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback