Apple’s upcoming product strategy makes Tesla’s pricing tiers look simple. The company is preparing to launch three “Ultra” devices in 2026, according to Mark Gurman-a foldable iPhone, touchscreen ...

Apple is considering adding new colors to its MacBook Neo lineup as a way to cushion customers against a possible price increase, according to Taiwan-based tech columnist and former Bloomberg reporter ...

Apple may soon make choosing a MacBook more about personality than processor speed. According to industry reports, the company is testing a range of new color options for its upcoming entry-level ...

The hardest choice to make for building your next MacBook might be selecting a color. According to Bloomberg's Mark Gurman, Apple has tested colors including light yellow, light green, blue and pink ...