Related Product Advertisements are vertical banners that overlay web sites that you visit and display pricing for similar products at other sites. These Related Product ads are being displayed by ...

Social media users mercilessly mocked a “suggestive” new ad from Kiehl’s that shows white lotion smeared across the face of a ...

Lil Wayne just flipped the script with his new Cetaphil lotion ad, and it’s got the internet buzzing. In a wild twist, the commercial doubles as a sneaky drop for his Carter VI album, and it’s ...

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

Amazon's top-of-search ads, which appear in search results for products, drove 3% of its ad impressions but 35% of clicks and 45% of spend during Q2, marketing agency Merkle said in its Q2 report.

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Third-party sellers on Amazon's marketplace are significantly ...

Three new formats will let users easily place products featured in ads in their Amazon carts, with no need for QR codes. By Alex Weprin Senior Editor It’s about to get a lot easier to buy something on ...