Apple TV continues to put out some of the best sitcoms on streaming and after three seasons, this Maya Rudolph comedy is more popular than ever.

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple TV+ to Apple TV.

Apple TV, which has already embraced Major League Baseball and Major League Soccer, could land the new TV contract to stream Formula One racing as well. A deal may be announced this week.

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming service (formerly Apple TV+), the TV app and a digital media box.

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech company quietly revealed the news Monday in a press release announcing the streaming debut for its “F1: The Movie,

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the plus sign,

Martin Scorsese is a grand master of cinema, creating some of the most brilliant films of his generation. Rebecca Miller directs the new documentary series, "Mr. Scorsese," debuting on Apple TV this week. She talked about the intimate portrait of an exceptional artist.

Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw the service renamed as “Max,” a change that was mainly driven by the now-unraveling alliance between the former WarnerMedia and Discovery.