In recent years, the global fascination with K-Pop culture has soared, with fans not only admiring the music but also idolising the flawless looks of their favourite stars. Among the many aspects that ...

Unless you’re new to K-pop, you know that hairstyles play a key role in the genre’s concepts. Upon every comeback, one of the things that fans anticipate the most is the new haircuts and the colors ...

Here's a complete guide on how to secure Rumi's purple braid hair extension or wig to complete your 'KPop Demon Hunters' costume for Halloween, per Matt Newman, aka @MattLovesHair Here's how to style ...

We love to see our favorite K-pop stars getting adventurous with their hairstyles, and these days more and more male idols are rocking their long, luscious locks with style. The man bun is totally in, ...

This figure was even higher for Generation Z respondents, with 58% of those born after 2000 saying they pamper themselves with “lengthy” beauty or grooming treatments at least once per week, compared ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. When BTS won the Billboard Music Award for ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Here's how to style Rumi from KPop Demon Hunters' hair for Halloween, according to professional hairstylist and viral content creator Matt Newman, aka @MattLovesHair Newman provides a breakdown on how ...