From K-Pop to kimchi, Americans can’t seem to get enough of Korean trends. And that especially applies to skincare. Some of the most popular and cutting edge treatments are coming out of Korea and ...

Korean skincare stands alone in quality and efficacy. Here's a deep dive into five of the most skin-transforming ingredients ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ingredients, and barrier protection.

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

Ulta Beauty is going deeper into the Korean beauty market through a partnership with K-Beauty World that will bring eight Korean beauty brands to Ulta’s stores and website this summer. Products from ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Korean beauty brand TIRTIR announces V as their first-ever global brand ambassador. Shop his skincare picks like the Mask Fit ...

From November 25 to December 3, SkinSeoul celebrates Cyber Week with exclusive savings of up to 50% OFF on 1000+ authentic Korean skincare and beauty products. Glow season is here! Discover your ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Skin care has undergone several changes over the years, from consumers adopting an expansive, multi-step ...

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When it comes to shopping beauty presents, the best Korean skin care gift sets are at the top of our list. If you’re looking for something for your BFF or the teenager in your life who’s obsessed with ...

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...