There's face powder in panda palettes, hand gel in gummy bears and bubble tea sleeping packs. Often packaged in bright colors and decked out with cartoon characters, Korean beauty products are too ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

Korean skincare stands alone in quality and efficacy. Here's a deep dive into five of the most skin-transforming ingredients ...

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

One glance at her dressing table tells you there’s nothing simple about Eunha Grace Shin’s beauty routine. Bottles, tubes, jars and more compete for space around a magnifying mirror, proof that the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As a Korean girl with terrible, painful cystic acne growing up, I would read all of the articles about ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ingredients, and barrier protection.

Glass skin, the ultra-dewy complexion trend that took over K-beauty, has inspired skin care lovers around the world to rethink their routines. While no product can magically transform your skin ...

(NewsNation) — South Korea is known for its cars and electronics, but President Trump’s recent tariffs have some worried about another booming export: Beauty products. Last week, Trump warned South ...