Jaguar News Today - Search News

Newsweek on MSN · 18h

Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."

New York Post · 1d

Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”

FOX News on MSN · 2d

Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.

CNBC on MSN · 5d

JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

TAG24 NEWS on MSN · 2d

Jaguar boss disappointed by 'vile hatred' over new car-free advert

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of the car company’s new advert. The clip prompted a backlash online among some 120,

1d

Jaguar Rebrand Is Absolute Genius—Here’s Why

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

1d

Jaguar managing director defends company after rebrand sparks confusion

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

TORK US on MSN5h

Patrick Dempsey's Legendary Jaguar: Not Luxurious, But the Most Classic in His Collection

Want to know what kind of car a heartthrob like Patrick Dempsey drives? It’s not just any car—his Jaguar XK120 is the perfect ...

1d

Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

4d

Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

5d

Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

AutoGuide on MSN13h

Jaguar Agrees To Repurchase All 2019 I-Pace EVs In America

Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...

5don MSN

British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

2don MSN

Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

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