ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

The 2026 Six Nations will again be shown live on free-to-air channels in the United Kingdom after ITV and the BBC renewed their combined deal to show the competition. One match per round will be ...

The first two editions of rugby’s new Nations Championship will be shown free-to-air on ITV in the United Kingdom after the broadcaster struck a significant new deal. ITV renewed its deal as the ...

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament. The broadcaster intends to show a 20-second advert once ...

Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

ITV have ruled out using a controversial feature during this summer’s World Cup broadcasts. The broadcaster will have a share ...

As the final weekend closes an exhilarating Guinness Men’s 6 Nations, ITV dominated the tournament, accounting for four of ...

ITV is on the verge of securing broadcasting rights for the inaugural Nations Championship after tabling a bid of £90m to ensure that every home nations Test match next year will be shown on ...

One match per round will be carried by the national broadcaster with all other games on ITV, which has established itself as the home of international rugby for the foreseeable future after striking ...