Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...

We all brush our teeth every day but how often do we think about what truly protects them? That invisible armour that keeps ...

One of the best parts about working for NBC Select is getting to try so many products. One category that we’ve been particularly robust about is oral care. Over the years, our team has tested dozens ...