While product placement in music didn't start in Hip Hop, the genre elevated it to an art form and created cultural moments ...

In 2014, Adidas partnered with the hip-hop star after he parted ways with Nike. Ye’s Yeezy line with Adidas was key in him ...

The once successful partnership between Kanye West and adidas has reportedly been fully dissolved. The two parties have settled their legal battle. As spotted on Sneaker News the apparel giant ...

Rapsody has secured an additional nomination for “Best Rap Song” with her track "Asteroids," featuring three-time Grammy ...